First impressions are one of the most important ways to make or break a patient relationship. Acupuncturists need to realize that most patients come to them on a cash only basis and it is imperative that they feel the service is necessary for their health. Therefore they choose to use their services. In this scenario it is very important to make that patient feel comfortable and “at home” in the office setting. (more…)

Most CAM (Complementary and Alternative Medicine) practitioners do not realize when they go into business that they will have to market themselves in addition to taking care of patients. This may be a foreign concept to a lot of health care practitioners, however it is necessary to have a thriving acupuncture practice in today’s world and economy. (more…)